Wednesday, October 5, 2011

The Buzz: New Product from Zarbee's is the Bee's Knees!


ZARBEE'S LAUNCHES NIGHTTIME COUGH AND SLEEP DRINK

Pediatrician-developed, drug-free cough remedy calms coughs safely and
effectively so the whole family can catch some Zs


October 5, 2011 Zarbee's, the nation's fastest-growing
children's cough and cold brand, announced today the launch of Zarbee's
Nighttime Cough and Sleep Drink, an all-natural, drug-free, over-the-counter
nighttime cough remedy proven safe and effective for children two years of
age and older.

Developed by Dr. Zak Zarbock, one of the country's top pediatricians,
Zarbee's Nighttime Cough and Sleep Drink is made from antioxidant-rich
buckwheat honey, which recent clinical studies have shown is more effective
at relieving coughs associated with colds and upper respiratory illnesses
than Dextromethorphan (DM) or diphenhydramine, the two most common
ingredients in over-the-counter cough medicines.

Concerns about the safety and efficacy of Dextromethorphan have been raised
since the ingredient was recently banned for use in children four years of
age and younger. DM is currently under FDA review for being ineffective and
potentially unsafe for children of all ages and is not supported by the
American Academy of Pediatrics.

In addition to buckwheat honey, Zarbee's Nighttime Cough and Sleep Drink
contains immune-boosting Vitamin C, zinc and elderberry and a small amount
of melatonin, which research shows safely and naturally helps kids fall
asleep.  Zarbee's Nighttime Cough and Sleep Drink is gluten free, contains
no alcohol, drugs or dyes, has no side effects and carries no risk of
overdose.

"Kids who are sick don't sleep well, yet rest is crucial to recovery," says
Dr. Zak, as he is known by his patients. "As both a pediatrician and the
father of four boys between the ages of three and 11, I know how difficult
it is to have a sick child at home. You want them to feel better and rest,
but you don't want to put anything into their bodies that could be harmful.
That's why I created Zarbee's Nighttime Cough and Sleep Drink. It's the
safest, gentlest and most effective remedy kids can take for coughs and sore
throats due to the common cold."

According to Dr. Zak, cough is the number one symptom driving visits to the
pediatrician. Children under the age of six average six to 10 colds per year
(and up to one per month during the September-to-April time period), with
symptoms lasting an average of 14 days.

Zarbee's Nighttime Cough and Sleep Drink comes in a convenient powder that
is ready to be mixed with two ounces of soothing warm water.

Described as "yummy" by children, grape-flavored Zarbee's Nighttime Cough
and Sleep Drink is available at Walgreens, Rite Aid, Kmart, Kroger, Winn
Dixie, and Meijer stores nationwide for a suggested retail price of $8.99
for six doses.

Zarbee's Nighttime Cough and Sleep Drink follows in the footsteps of the
company's successful flagship remedy, Zarbee's Original Cough Syrup.  Dr.
Zarbock created Zarbee's Original Cough Syrup, which is safe and effective
for children 12 months of age and older, in 2008 after clinical trials
performed at Penn State University found that buckwheat honey was superior
to Dextromethorphan and diphenhydramine in treating coughs and sore throats
due to colds and other upper respiratory infections. For more information,
visit  www.zarbees.com.


About Zarbee's

Zarbee's is the fastest-growing children's cough and cold brand in the
country.  Developed by Dr. Zak Zarbock, one of the country's top
pediatricians, and recommended by pediatricians nationwide, Zarbee's
products are all-natural, drug-free and made from antioxidant-rich buckwheat
honey, which clinical trials have shown to be the safest and most effective
treatment for relieving coughs in children. Zarbee's products do not include
Dextromethorphan (DM), the most common over-the-counter treatment for
coughs. A controversial ingredient not supported by the American Academy of
Pediatrics, DM has been banned for children ages four and younger and is
being scrutinized by the FDA as ineffective and potentially dangerous for
children. Zarbee's products are also gluten free, contain no drugs, alcohol
or dyes, have no side effects and carry no risk of overdose. Zarbee's
products are available at Walgreens, Walmart, CVS, Rite Aid, Kmart, Kroger,
Winn Dixie, Albertsons and Meijer stores nationwide. Zarbee's Original Cough
Syrup sells for a suggested retail price of $7.99 for a four-fluid-ounce
bottle. Zarbee's Nighttime Cough and Sleep Drink, which comes in a powder
form that mixes with soothing warm water, sells for a suggested retail price
of $8.99 for six doses.

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