Meet the NEW Ann Taylor in D.C.!

In case you haven't heard, there is a NEW Ann in town! Ann Taylor is celebrating the grand opening of new Ann Taylor concept store opening in D.C. at 600 Thirteenth Street this November.  This is the first Ann Taylor concept store opening in the area.

The NEW Ann Taylor involves:

·         New, chic concept stores,

·         New head designer Lisa Axelson

·         The new face for the fall campaign – Demi Moore.

·         The Ann Taylor fall collection celebrates women of substance and style with career chic looks and a lot of versatility.

Designed in partnership with S. Russell Groves architects, the new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide a more intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet. Wardrobing niches allow for stronger fashion stories as well as a broader assortment of product than other Ann Taylor stores. Decorative items add the finishing touch with an assortment of fashion books, jewelry vitrines and framed images on display throughout the space.

Special attention was also given to the design of the new styling rooms which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors. Adjacent to the styling rooms is a private lounge area featuring an oversized touch screen monitor that provides access to anntaylor.com. The immediate access to the brand’s website allows clients to view and order the complete product assortment outside of what that particular store may carry – including additional fashion and wear-to-work styles, a broader assortment of shoes and petites, and online exclusives such as tall sizes and a Weddings and Events collection.  Curated fashion presentations and expert styling services add to the new store experience and make shopping easy. The key fashion message is complemented by shop-in-shop destinations including the Career Chic shop, a petites shop and an accessories shop. Dedicated stylists are also on staff and available for both walk-ins and appointments to help clients put together perfect individualized looks for any occasion.

·         Fashion-Forward Point of View:  Favorite looks of the season are styled on a runway of mannequins lining the middle of the store, making it easy to shop the best looks of the season.

·         Boutique Feel: With “shops within the shop” there is a sense of discovery for the client (suit shop, casual shop, accessories shop).

·         Lighting: Modern lighting including crystal chandeliers and proprietary lighting systems make the store warm, easy, and inviting.  

·         Dressing Rooms: Feminine dressing rooms with individual floral wall coverings are set in a private lounge area with back lit mirrors and an ottoman.

·         Multichannel: The dressing room area contains a multichannel touch screen for clients to easily find with product information.

GO get your shop on at the NEW Ann Taylor!