Wednesday, December 21, 2011

We're Over the Moon for Splendipity!


Can we just say how much we LOVE the Snuzzle Me {$36.99-$46.99} by Splendipity? This multi-use cover is made from organic material, is SUPER soft and can be used in countless ways! We love that it protects baby from the weather when used as a carseat cover, but has an opening at the top to peek in on him/her! The Snuzzle Me can also be used a shopping car cover, high chair cover, nursing cover, and SO much more. Splendipity offers the Snuzzle Me in different colors and even offers a lightweight version with netted sides for warmer months! In addition to the Snuzzle Me, you can purchase Splendipity's organic, reversible burp cloths and bibs!  

Organic Burp Cloths $12

Splendipity Bibs $14



We caught up with Susan, founder of Splendipity, to give us more details about the amazing products and how this company came to be! As always, a BIG thanks to Rachel Florio of Rachel Florio PR for sharing yet another wonderful brand with us! 


{Tell us about yourself + your business.}

I'm a dreamer, a giver, a mother to 3 amazingly beautiful miracle babies and a wife. We are an active family, love traveling and the outdoors. The business is all about family, everyone gets involved at times. Our Splendipity line is 100% luxurious organic cotton, made with our Ultra-Soft Cotton Technology, ensuring the material touching your child's delicate skin is safe, free of chemicals and unbelievably soft.  The business has allowed me the opportunity to stay home with the children, only 1 is still with me full time, but the ability to be more actively involved in all of their lives. I am passionate about my products, the enivronment and our community, which is why we donate 3% to organizations close to our heart.  Our company is based on doing what's right and not about the dollar.

Pink Snuzzle Me $46.99


{What inspired you to create your brand and where did the name come from?}

Inspiration--MIRACLE BABIES!  My daughter was truly a miracle baby as we were not able to have children. So when I finally received this little miracle, I wanted to protect and keep her safe, especially living in the Midwest where weather does not favor well for us. We had seen products on the market that we felt were not economical nor practical and we needed a product that actually worked, was versatile and was good for the environment.  We have evolved our name three times since 2005 trying to capture the true essence of what we want our brand to be known for. This last time came with the help of my daughter who is 6. 


{You recently launched a line called PeekaDid. Can you tell us a little bit about the new line?} 

PeekaDid is all about the BOYS! I have 2 boys and they like different-hip-eclectic type of things. My good friend who is an amazing artist came up with some designs and all the boys flipped over them! We knew the market for BOYS ONLY was limited and quiet boring. We wanted something clever and funny so I decided I wanted a tongue-n-cheek type of line. So on all the onesies you have a clever picture but its on the BUTT that really gets you smiling. They are unique and playful, something different. All the accessories are multi-functional. We have given exclusive rights to another amazing company to put all our designs on their products for us. This line has been well received and alot of orders coming in. We wholesale to boutiques either on-line or storefront and have received numerous requests, all wanting for Spring 2012! PeekaDid is going to be a must-have 2012 trend!



 
{What is up next for Splendipity?}

Splendipity has some amazing things to show off in 2012!  We have a new product along with bringing in prints for fall of 2012.  I'm also launching a product representation/consulting company in February 2012 in Las Vegas. I currently have 3 amazing companies I represent along. This is a company model that most have never seen and I am excited to be launching at KidSHOW in Las Vegas. Much going on here!! 

Splendipity Gives Back!


Splendipity gives 3% of their profits to charities such as Love Our Children USA, Operation Smile and Catholic Charities of Des Moines and Southwest Iowa, and several others. {How generous!!}

To stay up-to-date on the latest product releases from Splendipity make sure you "LIKE" their Facebook page and follow along on twitter! Stay tuned via your e mail subscription of the momAHOLIC diaries for more info on the PeekaDid line from Susan!



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